Social Media Marketing
Your social media presence not only represents your brand online, it’s a chance to build a community, communicate with your customers and promote your products and services. With each well thought out post you can grow your audience and encourage shares with others… warmly and gently bringing lots of valuable traffic to your website.
Trends in social media change frequently and we’ll make sure your strategy and content is always surfing the wave of technology and tactics.
As social media platforms tend to be free, it’s a bit of a no brainer to add it to your marketing arsenal… but it’s essential to apply a good strategy to your brands social media profiles to successfully engage an audience and generate leads and conversions.
Not convinced? Here are a few more advantages;
Increase in website traffic. Without social media, you’re limiting your inbound traffic to people already familiar with your brand and those searching for the services you offer (where you’ll be listed alongside all of your competition). Every social media platform you have is another A road, leading straight back to your site. Every piece of content is another opportunity to put another car on that road. The more traffic you generate, the more you’ll convert into sales.
Better Search Engine Optimisation. Google and other search engines like Bing and Yahoo will consider your social media presence as a ranking factor for your website. Being active on social media gives your brand authority and credibility – for your most important set of keywords, a strong social media presence could be almost mandatory.
Increased Brand Recognition. Any chance you have to increase your visibility is valuable (providing you’re looking good!). Social media is the most accessible and efficient way to be seen, and when you engage with your customers via social media you expect to improve your brand loyalty, with consumers shown to be more likely to stick with brands they engage with online.
Better Conversion Rates. Social media allows your business to act like a person, and this is very important because people like to do business with other people! Also, for the same reason that Google see credibility and authority through your social media, so do your audience and your audience won’t convert into customers without establishing some trust… whatever the platform.