Search Engine Optimisation (SEO)
Although social media and other online content can bring traffic to your website, search engines are still the primary method of navigation for most internet users. If there’s a demand for your product or service, then they’ll be searching for you. You’ll want to be easily found.
Today, search engines are smart, but they still need help. Making sure you have adopted the best strategy and have your SEO ducks in a row is the best way to woo Google into giving you those traffic driving, sales giving search engine results. But make the wrong SEO moves and you could get the cold shoulder, winding up buried deep into page 10.
There are loads of benefits, but here are some of the biggest…
Increased relevant traffic. When it comes to how people use search engines, you’re either page one or page none. Ranking highly for your relevant keywords opens a portal to targeted traffic resulting in better conversion rates.
Meaurable ROI. We’ll be able to track almost every aspect of your SEO strategy, like increases in ranking, traffic and conversions. We’ll also learn more about your customers and improve their journey through your site.
Cost-effectiveness. SEO can be one of the most cost-effective marketing strategies because the better optimised your website is, the more it will target users who are looking for your product online. A good, long term strategy can decrease the need to spend on other marketing channels, such as pay per click (PPC) and email marketing as lots of relevant, organic traffic reaches you via search.