Working closely with heads of department to understand their needs, we devised and implemented a Google Analytics and Tag Manager infrastructure to capture, process, store, and visualise customer data. By tracking the most visited pages, the duration of customer visits, forms submitted and payments made, it became easier to streamline the website and improve the user experience.
We then developed and delivered bespoke Google Analytics and Google Tag Manager training programmes to staff from a range of departments. Each programme was tailored specifically to assist each department in understanding and meeting the requirements of their customers and achieving their aims and objectives.
To ensure the accuracy of the data captured, we worked with the Council’s IT department and an external provider to confirm that all web code was correctly inputted and that Google Analytics site tracking was consistently implemented across the organisation.
We also provide ongoing support with both Google Analytics and Google Tag Manager implementation and training.