WEBSITE, DESIGN AND PHOTOGRAPHY
Northern Switchgear sought a new website which would set them on track to achieve their growth ambitions by showcasing the capabilities of the business to their target audience. This meant demonstrating the company’s highly technical offer to prospective customers through an increased emphasis on eye-catching imagery and engaging content.
We planned, directed and delivered a number of creative photoshoots to capture imagery which told the company’s story and demonstrated its USPs to potential customers. Alongside this, we designed several creative sliders for the website homepage to further demonstrate Northern Switchgear’s process, from design through to installation and maintenance. These assets formed the backdrop to the company’s new website, for which we also developed engaging new content.
We’ve also been commissioned by the client to deliver a number of design projects to enhance their physical space. These have included the design of wall vinyls for the company’s client-facing space, van vinyls for its fleet of transport, as well as pop-up banners for their extensive exhibition schedule and other promotional materials.
We continue to monitor the website via Google Analytics, identifying potential areas for development and improvement to enhance conversion rates.