Case study: More Than Financial

MORE THAN FINANCIAL

More Than Financial, have been providing financial services nationally to families and businesses for over 30 years. They have gained a wealth of experience and knowledge within that time and specialise in Mortgages, Protection, Business Protection and General Insurance.

BROCHURE WEBSITE

More Than Financial, approached us as they felt it was time for a refresh. Their existing site was proving increasingly difficult to update, could no longer offer a good user experience (UX) to visitors, looked aesthetically poor and was ultimately affecting their conversion rate.

Following a web scoping session to review their offering and objectives, we set about developing a website solution that would deliver an outstanding UX across all platforms.

More Than Financial website on Macbook screen

COPYWRITING

With a simplified structure and good use of white space, the page layouts are easy on the eye and encourage users to keep reading. This makes the quality of the content itself vital, as this is where visitors become customers.

Working with More Than Financial we developed bespoke precisely written content to match the websites objectives and aimed at its target audience. Written to educate and resonate, the new content will inspire visitors and compel them to take action.

Traditionally, we’ve done a lot of our business face to face. The restrictions of lockdown have made us re-evaluate how we operate and win new clients, so we knew we needed to smarten up our online presence. We’re delighted with what dodio have produced for us. We’re already widening our reach nationally and in a strong position to grow our client base further.
Lorne CampbellMortgage & Protection Adviser
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