Case study: Meridian Parks 2021

MERIDIAN PARKS

We’ve been working with Meridian Parks since the business launched in 2018. As their business has grown, so has our partnership.

We were first approached by Meridian Parks back in 2018, but back then the business was unnamed. That became our first task! Next we created an overarching visual identity for the leisure park group and a website to showcase the business, engage users and increase sales. Today, we still work closely with Meridian Parks. As their business grows and evolves so does our partnership.

DESIGN

Through research and stakeholder workshops, we identified the core values of the business, and used this to inform the development of an overarching parent brand identity with a growing number of sub-brands using the same style, language and concept.

We’ve gone on to produce everything from corporate stationery, leaflets and brochures to exhibition stands and outdoor signage with each piece adhering to brand guidelines ensuring quality and consistency across all channels.

WEBSITE

We developed a website that was modern and responsive, which outwardly reflected the values of Meridian Parks and appealed to its visitors with a carefully designed architecture and user experience.

But this is a client that doesn’t stand still, and its website must follow. As the business grows and adds to its portfolio of leisure parks we keep a close eye on user friendliness and all round performance. Where necessary we’ve made big changes to the website’s structure and continued to add value to ensure it functions as a pivotal tool in our clients marketing portfolio.

MARKETING STRATEGY & PLAN

Initially, we carried out a workshop with key stakeholders to identify any obstacles and opportunities both within the business and in the market.

We carried out customer and competitor research before building a marketing plan which included the most effective channels to achieve our client’s objectives.

This is where we take those design elements and messaging and unleash them in just the right places. The website is ready to inform, educate and convert, the brand is built…Now it’s time to connect to the people that matter the most.

For the first time, we have all our holiday parks operating under one brand and showcased on one website. dodio’s expertise has been pivotal both in helping us articulate our offer to potential customers and in putting the building blocks in place to help us achieve our objectives.
Frank MaguireCEO Meridian Parks
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