Case study: DACCS
Daccs is a well-established hair and beauty salon located in Washington, Tyne and Wear. The business has now been running for over 28 years and has grown incrementally from a small business to become one of the most popular salons in the area.
Daccs approached dodio to develop a website for the company with e-commerce functionality and to provide a range of photography assets for the business.
During Daccs’ 28-year history, it has grown significantly, and when it sought to branch out further to offer beauty treatments and products, it looked to dodio to develop a website to support its expansion.
We worked closely with the client to understand the history, values and ambitions of the business. It became clear that we needed to create a website which not only reflected the fashionable image of the salon but also provided secure e-commerce functionality for the business to be able to sell hair and beauty products online.
We developed a visually appealing website which was both responsive and accessible and which showcased the salon’s range of products and services, along with a secure online payments system. We also developed engaging, SEO optimised content for the website which has helped the business achieve its objective of ranking first among Washington-based hair salons for popular search terms.
Developing a range of high-quality photography assets was a crucial part of the Daccs website development project. To make the site visually appealing, we knew that we would need to develop assets which reflected the salon’s brand and capabilities, especially in an industry where image is so important.
The photography brief for both the website and for the business more generally involved us shooting in a range of photography styles. These included fashion photography, head shots, product photography and interior shots of the salon.
We provided Daccs with assets for a range of purposes that not only reflected the brand but demonstrated the capabilities and personality of the business and its employees.
dodio helped us to make our first foray into the online world by developing our website and creating our online shop. They took the time to really understand our business and what makes us tick and have created a website which completely reflects that.