Case study: Cancara Homes

CANCARA HOMES

Cancara Homes is an exciting new property development company. Its ethos is to build communities through pairing high quality living with a seamless customer experience.

With deep roots in the North East, Cancara Homes believes in the region and locality. They look to the region for both construction and design partners, as well as the materials used within their development schemes.

Their mindful approach towards the history and communities in their development areas sets them apart and exemplifies their passion to connect with their customers in the region. With a combined experience of over 30 years in the industry they are dedicated to delivering modern, practical and eco-friendly homes.

BRAND IDENTITY

With an emphasis on building positive relationships with their partners, contractors and customers it was key to create a warm and inviting brand.

Cancara Homes has over 30 years of industry experience, so it was vital to bring trust to the fore without being overly traditional. We began with utilising a typeface which echoed visual cues from the Art Deco 1920s era which had strong, tall architectural forms. This typeface also incorporates a ‘warm gentle smile’ along the crossbar of the letterforms making the brand approachable and friendly.

Inspired by the typography, we developed a simple icon of a home and paired it with a classic gold on dark charcoal colour palette to reflect the brand’s commitment to quality and longevity.

BROCHURE WEBSITE

Working with Cancara Homes, we developed a set of key objectives for their new online presence. The solution was to design and create a website to showcase the beautiful homes at their latest development – Station House in the Fulwell area of Sunderland.

In addition, the site was to act as an information point to provide the local community and interested customers with the latest news on the build and a simple way to get in touch.