Case study: Advanced Adhesives

Advanced Adhesives logo

ADVANCED ADHESIVES

After 20 successful years in the business, directors of manufacturing company Advanced Adhesives felt that their outdated branding and website was hindering their aspirations to expand and realise the full potential of their business. They sought dodio’s expertise to overhaul their approach to marketing.

dodio helped Advanced Adhesives to articulate their requirements and secure NBSL funding for a new website, brand development, and a new marketing strategy.

BRANDING

We worked with Advanced Adhesives to develop a cleaner, more representative visual ID which tied in more closely with industry trends and was compatible with a range of online and offline platforms.

NEW BRAND (Advanced Adhesives)
Advanced Adhesives new brand is displayed in 3 different ways
Advanced Adhesives old logo
Advanced Adhesives old logo
NEW BRAND (Advanced Adhesives)
Advanced Adhesives New Website
The Advanced Adhesives New Website is shown on a number of devices
Advanced Adhesives old website
An Apple Mac screen shows the old website of Advanced Adhesives
Advanced Adhesives New Website

WEBSITE

The company’s existing website was outdated and unresponsive. We worked with Advanced Adhesives to develop a modern, responsive new website in line with its new branding, and to optimise the user experience.

MARKETING STRATEGY & PLANNING

We undertook customer research to identify the online behaviours of Advanced Adhesive’s target audiences. This enabled us to develop an effective communications plan for both social media marketing and public relations activity.

Advanced Adhesives Bottles
a display of Advanced Adhesives glue bottles
Advanced Adhesives Bottles

OUTCOME

Advanced Adhesives have already seen a return on investment, with a significant increase in enquiries and we are continuing to work with them to assist in the delivery of their marketing strategy.

dodio helped us to maximise the opportunities offered by NBSL funding and guided us through the entire process. Our refreshed brand and new website have made us so much more competitive, and with a with a clear marketing plan in place, the business is continuing to move on an upwards trajectory.
Graham CrozierManaging Director of Advanced Adhesives
Decor Cladding Direct
Sunderland City Council
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